Free tools

Tools that save you time
before you even sign up.

Interactive calculators, rate guides, and templates for CPG brands running in-store demos. No signup, no email required. Just use them.

Interactive calculator

Demo ROI Calculator

Input your demo costs, average order value, and conversion rate. See exactly how much revenue each demo generates and whether your program is profitable.

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Sample output
$340
Demo cost
$890
Revenue generated
2.6x
ROI
28%
Conversion rate
Rate lookup
Los Angeles, CA
auto-detected
$18–22
Entry
$25–35
Experienced
$35–50
Specialist
Interactive guide

BA Pay Rate Guide 2026

Look up brand ambassador hourly rates by city and experience level. Covers 25 US cities with entry, experienced, and specialist tiers.

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Interactive quiz

Demo Readiness Score

Answer 8 quick questions about your brand, distribution, and demo experience. Get a readiness score with specific recommendations on where to start.

Take the quiz
Sample result
78
out of 100 — ready to demo
Distribution: strong
BA readiness: strong
Reporting: needs work

Templates

Downloadable templates to get started today.

Free Excel (.xlsx) templates — download and start using immediately. No signup required.

Demo Report Template

A structured post-demo report your BAs can fill out in 2 minutes. Tracks samples, purchases, shopper feedback, and issues.

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BA Scheduling Template

A weekly scheduling spreadsheet for managing BA availability, demo assignments, and shift tracking across multiple stores.

Download template

Ready to go beyond spreadsheets?

These tools help you plan. Shelvian helps you execute. Schedule your first demo in 3 minutes — first 3 are free.

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