Blog

Guides, insights, and tools
for CPG demos.

Practical advice for scheduling demos, managing BAs, and proving demo ROI. Written by people who have done it.

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Demo guides

How to schedule demos at Whole Foods: the complete 2026 guide

Everything you need to know about booking in-store demos at Whole Foods — from vendor requirements to store manager outreach, timing, and what to expect on demo day.

S
Shelvian Team
Mar 28, 2026 8 min read
BA management
Brand ambassador pay rates 2026: what to pay by city
A complete breakdown of BA hourly rates across 25 US cities, plus what affects pay and how to budget for your demo program.
Mar 25, 2026 Read
ROI and analytics
How to calculate in-store demo ROI (with free calculator)
Most brands have no idea if their demos are profitable. Here is a simple framework to measure demo ROI, plus a free calculator you can use today.
Mar 22, 2026 Read
Demo guides
Sprouts vendor demo program: what brands need to know
A step-by-step guide to the Sprouts demo program — requirements, scheduling process, costs, and tips from brands who demo there regularly.
Mar 18, 2026 Read
BA management
How to hire your first brand ambassador (and not regret it)
Where to find reliable BAs, what to look for in interviews, how to set expectations, and the red flags that save you from no-shows.
Mar 14, 2026 Read
Industry insights
From spreadsheets to software: why CPG brands are finally switching
The demo scheduling landscape is shifting. Here is what is driving the change and what it means for emerging brands still using spreadsheets.
Mar 10, 2026 Read
Case studies
How one kombucha brand cut demo scheduling time by 73%
A real story from a Shelvian customer who went from 3 hours of phone calls per week to scheduling 15 demos in under 30 minutes.
Mar 6, 2026 Read