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Demo ROI Calculator

Are your in-store demos profitable? Adjust the sliders to match your real numbers and find out. No signup, no email — just answers.

Your demo details

Costs
BA hourly rate $28
Per hour. Varies by city and experience.
Demo duration 4 hrs
Most demos run 3-4 hours.
Product sample cost $60
Total cost of samples for the demo (100-200 portions).
Supplies and extras $30
Cups, napkins, signage, mileage, parking.
Performance
People who sample 120
Shoppers who actually try your product.
Conversion rate 25%
% of samplers who purchase. Typical: 20-35%.
Average order value $8
Average retail price of your product.

Your demo ROI

Return on investment
1.3x
For every $1 you spend, you make $1.30 back
Total demo cost $202
Revenue generated $240
Net profit $38
Purchases 30
Cost per acquisition $6.73
Cost Revenue

Looking good. Your demos are profitable at this conversion rate. Focus on stores with the highest foot traffic to maximize returns.

Start free — track your real ROI

First 3 demos free. No credit card.

How do your numbers compare?

Average performance across in-store demos at natural and organic grocery retailers.

25–30%
Avg conversion rate
$250–400
Avg demo cost
1.5–3x
Avg ROI (good programs)

Five things that move the needle.

1
Demo near your shelf

Set up within 10 steps of where your product lives. Shoppers who sample and like it should see the package immediately.

2
Use a conversion close

After someone samples, point them to the shelf: "It is right over there on aisle 7." This one sentence increases conversion by 15-20%.

3
Pick the right time slots

Weekends 11am-3pm drive the highest foot traffic. A good time slot can double your sample count with the same BA cost.

4
Focus on your best stores

After a few demos, you will know which locations convert best. Concentrate your budget there instead of spreading thin.

5
Track everything

You cannot improve what you do not measure. Automated post-demo reports give you real data on conversion, shopper feedback, and store performance.

Stop estimating.
Start tracking real ROI.

Shelvian tracks demo costs, BA performance, and conversion data automatically. See your actual ROI after every demo.

Start free today