How Sprouts approaches in-store demos
Sprouts Farmers Market attracts shoppers who already care about natural and better-for-you products. That makes demos a strong channel — but stores still expect vendors to follow clear rules on sampling, signage, and cleanup.
What you need before booking
- Authorized distribution at the demo location (product on shelf or approved exception from the store)
- Insurance that meets Sprouts and your broker requirements
- A reliable BA who can speak to ingredients, allergens, and promotions
- Approved sampling plan — portions, utensils, and disposal aligned with store policy
Regions and individual stores interpret policies differently. Always confirm the latest rules with your buyer or store leader before the demo date.
Scheduling workflow
Most teams start with their distributor or direct buyer, then coordinate with the store for date and table placement. Keep a paper trail: date, time, table location, and any fees or third-party demo company involvement.
Costs to plan for
Budget for BA time, samples, supplies, and any parking or mileage. Use our BA pay rate guide and demo ROI calculator to sanity-check spend.
Tips from brands that demo at Sprouts
- Match the crowd. Weekends and paydays often outperform slow Tuesday mornings — test and compare.
- Stay close to the shelf. Make it effortless to convert interest into a basket.
- Log outcomes. Track samples, feedback, and estimated lift so you can justify the next event.
Run demos without the spreadsheet chaos
Shelvian helps you schedule, assign BAs, and capture post-demo notes in one place.
Start free with Shelvian